Shamir - Metaform Superpowered Lens Technology
This video for Shamir Optical Industry 'Metaform Superpowered Lens Technology' by BlackBoard Studios was a really unique one for several reasons. 👌
First of all, it involved a process I don't get to do much.
Honestly, I believe it's because this is something not many editors, directors, or any other clients take into account as a possibility:
In order to make this video interesting and developing on the musical aspect as well, I had to add more layers and instruments to the track - some are just ascending and descending scales, that function as audio representation for the visuals, and some are actually the lead instrument (The bass synth in the last part for example), this is something I don't get to do a lot but adds a huge value and pleasure to my sound design work 🎚️🎹🎵✂️
Yes, most people forget this middle ground: they will either go for library music and stick to what they get, or, they would hire a composer and go bankrupt (or just understand they were looking for something that exists in so many musical libraries, to freaking common).
So if you do have that track you like from a library, but it is just missing that one extra layer - sometimes this is easily fixable 🌟
Moreover:
Working on this video was just spot on - The work with Amichai Sheetrit and Roni Kleiner was just smooth and professional all the way through - abstract concepts were easily introduced, and the project timeline was clear and precise.
Blackboard studios team together with Sarit Sin Itzik created a beautiful, modern, and honestly one of the best video concepts I got to work on 👌🎹🎛️
